Conceptualized in 2015, Founder and CEO of SquareCurves Studio, Matt Gillette had just picked up his first Canon DSLR and instantly fell in love with anything and everything Photography. Starting out with architecture, he walked the streets of Atlanta in search of beautiful building structures and alleyways. Through this he - not surprisingly - found his way into Street Photography. There, he started to fall in love with photographing people and capturing emotion through the motions and fluidity of the body and the facial expressions of each individual.
In the early days of his paid Photography work, Matt was shooting a lot of Event Photography: Corporate events, parties, small weddings, etc. Eventually he started to get a feel for Fashion Photography and general portraits. His existing love of fashion tied into his love of Photography, and it was then that he started to focus on Portrait Photography and everything that encompassed it. Through the exposure of all these different avenues of Photography, Matt has developed a well-rounded skillset that allows him to shoot for any and all creative endeavors.
SquareCurves Studio stands behind 3 things:
Attention to detail
Cinematic visuals
Personalization
It’s these three key factors that drive the visual edits behind each photo in the SquareCurves portfolio. Matt believes that (most) Photography rules were made to be learned and then broken in order to personalize each photo to the individual(s) being photographed and to the purpose of the shoot; therefore, bringing out the most cinematic versions in them. Today, you see so many Photographers that adhere to every little Photography rule and it essentially takes the creativity out of the editing process, and instead standardizes each project. One aspect of what makes a SquareCurves photo unique is the colors of the photo. Matt believes that greens don’t always have to stay green and reds don’t always have to stay red. He asks this simple question in his ‘Photography for Beginners’ class: “Why are there options to change the hue and saturation of each color (as well as a plethora of other things) in Lightroom and Photoshop if it’s not meant to be played with?”
It’s these kinds of questions that drove Matt to ask the WHY behind everything he does in his Photography. “Once you ask yourself why you shoot photos like this, and why you edit them like that, you will find your own creative eye and style for your own photos.” Through this, Matt eventually founded his vision and direction in SquareCurves Studio.
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“In the end, Photography is all subjective. My methods/teachings are all based on my style and are right for me. However, each photographer has his/her own creative eye and style. I respect that, and that’s what’s so great about Photography and any other creative job. Take my thoughts and ideas with a grain of salt. You can either agree with my methods and we’ll have an awesome time, or you can disagree and find another capable Photographer that better fits your eye.” - Matt Gillette
